![]() Web fonts are great if you know what email providers your recipients use. The intended font will only display in the recipient’s email if it’s compatible with their email service provider. ![]() While very commonly used in website design, web font is still a bit experimental when it comes to HTML email. Web fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. You may find some of these fonts don’t fully embrace the spirit of your business. The selection is limited and already used across a large number of marketing emails and websites, leaving little room for originality. It’s the type of font that’s most widely supported across devices and email clients.Īnother bonus: The email is also likely to load faster as the font is already available in the operating system. Pros: AccessibilityĪ web-safe font is the safest bet if you want your email font to show up exactly as intended in subscribers’ inboxes. ![]() They’re also called email-friendly fonts. The main email font families Email safe fontsĪlso known as standard fonts or web-safe fonts, these are the fonts that are recognized globally across all devices and email providers.
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